Jo-Kel Borthwick
Product Liason
Creative/art direction plus product design for Port Tanger.
Freelance art direction and styling.
In 2016 Jo-Kel worked with Michele as an advisor to the Versace American buying team.
For Fattoria Sodi, Jo-Kel collects and analyzes the retail performance of the product (B2B and DTC/Ecom channels). He provides synthetic visual and quantitative fact-based feedback, with an understanding that the goal is to reach an optimum balance between image, commercial traction, and a brand specific point of view.